COMMERCIAL INFRASTRUCTURE

MOST BUSINESSES BUY APPOINTMENT SETTERS.
SMART BUSINESSES BUY OUTCOMES.

AITRA generates more qualified leads, appointments and sales opportunities without continually additional staff.

1. THE TRADITIONAL MODEL.

For decades businesses have increased lead generation and sales performance by recruiting more people.

    • More appointment setters.
    • More telemarketers.
    • More salespeople.
    • More management.

    It works.

    But it also increases cost, complexity and overhead.

    2. A DIFFERENT QUESTION.

    Rather than asking:

    How do we recruit more people?

    AITRA was developed around a different question:

    How do we generate more leads, appointments and opportunities without continually increasing costs?

    3. WHAT IS COMMERCIAL INFRASTRUCTURE?

    Commercial Infrastructure is the combination of people, processes, automation and technology working together to generate qualified leads, appointments and sales opportunities.

    Depending on the application, AITRA can:

    Initiate
    conversations
    Qualify
    opportunities
    Schedule callbacks
    Book
    appointments
    Escalate human intervention
    Report
    outcomes

    While AITRA is used to support qualification, appointment setting and callback management, it forms part of a broader commercial platform designed to support the entire lead generation and sales process.

    The objective is not activity.
    The objective is outcomes.

    4. MORE OUTPUT. LESS OVERHEAD.

    Most businesses grow by adding people.

    AITRA was designed to help businesses grow more efficiently.

      HISTORICALLY

      More people

      =

      More output

      AITRA increases output through automation, technology and process.

      5. NOT A MARKETING AGENCY.

      We’re not a social media agency.
      We’re not a traditional lead generation company.
      We’re not a traditional call centre.
      We’re not an appointment setting agency.

      AITRA helps deliver qualified opportunities, appointments and sales conversations.

      6. THE FUTURE.

      We believe the businesses that grow fastest in the years ahead will combine people, process, automation and technology rather than relying solely on larger teams.

      The organisations that embrace this shift earliest are likely to gain significant competitive advantage.

      WHERE AITRA FITS.

      AITRA can perform functions traditionally performed by:

      Appointment Setters
      Telemarketers
      Qualifiers
      Support Teams
      Sales Development Representatives (SDRs)
      Lead Follow-up Teams
      Callback Teams
      Retention & Activation Staff  

      TELL US WHO YOU WANT TO SPEAK TO.

      We'll tell you what we think is achievable.

      Who you want to reach
      What constitutes a qualified prospect.
      How many opportunities you require

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