RECOGNISING OPPORTUNITY
CREATING COMMERCIAL ADVANTAGE

THE FOUNDER

Commercial Strategist. Business Builder.

Building businesses, distribution networks and scalable routes to market

For more than 35 years, I have built businesses, sales organisations and international distribution networks across financial services, healthcare, franchising, licensing and professional services.

The industries and commercial models have varied, but the central challenge has remained remarkably consistent: how do you take a proven offer into new markets, build additional distribution capacity and turn that expansion into profitable revenue?

My approach begins with practical questions:

What has changed?
What does that make possible?
And what commercial model will turn that opportunity into results?

That thinking—and the experience gained from putting it into practice—became Commercial Leverage Group.

-  EXPERIENCE AT A GLANCE  -

SCALABLE GROWTH IN PRACTICE

Five examples of building distribution capacity.

The common thread is not simply seeing an opportunity. It is designing the model, recruiting the people and building the commercial system that turns it into revenue.

ADDITIONAL FRANCHISE AND LICENSING EXPERIENCE

VILLAGE ROADSHOW — Advised Village Roadshow in Melbourne on the proposed creation and operation of a national home-entertainment franchise, delivering a detailed commercial and operational report.

CONCESSION NETWORK OF MORE THAN 50 OUTLETS — Helped design and establish a fast-food licensing operation using a concession model, expanding to more than 50 outlets across Australia.

CROSS-SECTOR ADVISORY — Advised and assisted businesses developing franchise and licensing models across healthcare clinics, food retail, video production, digital marketing, landscaping, fitness and other service sectors.

Selected commercial case studies: https://commercialleverage.com/recognition-library/

WHY COMMERCIAL LEVERAGE GROUP EXISTS

Many established businesses have a proven offer and considerable growth potential. What they often lack is a practical way to enter new markets, build additional distribution capacity and help new operators win customers—without carrying all the conventional cost and risk of expansion themselves.

Commercial Leverage exists to solve that problem.

It brings together more than 35 years of experience in building sales organisations, recruiting franchisees, entering international markets and creating commercially productive distribution models. Where appropriate, that experience is reinforced by technology that can help identify, qualify and convert both prospective operators and prospective customers.

The objective is straightforward: to turn a proven business into a stronger, more scalable commercial system.

LESSONS FROM
THIRTY-FIVE YEARS

Ideas create possibilities. Execution creates value.

A PERSONAL NOTE

Looking back, I have never been particularly interested in following conventional business models. 

What has consistently interested me is finding practical ways to create growth... then building the people, distribution and commercial systems needed to make it happen. 

Some ideas exceeded my expectations; others provided valuable lessons. Both shaped the thinking behind Commercial Leverage Group.

A promising opportunity is only the starting point. The value is created by designing the right model, recruiting the right people and building a commercial system capable of producing results.”

LET'S START A CONVERSATION

If your business has a proven offer and you are considering franchising, licensing, partnering or another route into new markets, a short initial conversation may establish whether there is a commercially viable way forward.

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